Social networks to the rescue of cinema
Social networks to the rescue of cinema
Social networks are everywhere in our lives. In addition to being the most used platforms in the world, they are also a great marketing tool. This aspect, the giants of the cinema have assimilated it well and know how to use it.
Let’s take a closer look at how social networks are, today, an indispensable element in the world of cinema.
The use of social networks to promote cinema
The main media used for announce the release of a film at the cinema, Those are the social networks. The marketing strategy used by the biggest Hollywood blockbusters focuses on advertisement in order to attract spectators, arouse their curiosity, and invite them to cinemas. Thus, it is not uncommon, during an online browsing session, to come across the poster of a newly announced film, in scrolling on his Facebook newsfeed, For example.
The stroke of genius here is the fact that the publications are personalized for each type of Internet user. Therefore, a science fiction fan will not have advertising related to romantic films, for example. This is a rather well-calculated financial operation: better targeting users comes down to optimize marketing costs.
How to fascinate the public ? Examples of marketing strategies
When it comes to marketing, the giants of production are constantly increasing their ingenuity. Recently, on the 20th anniversary of Harry Potter, you would have thought that the whole world had stopped to celebrate the event. For what ? Because the Marketing strategy used was ultra-efficient :
- a reissue of the books in the series;
- a rebroadcast in certain cinemas;
- advertisements everywhere on social networks like Instagram, etc.
There movie magic operated thanks to new technologies and led thousands of people to throw themselves again on everything related to Harry Potter, reminding them of the pleasure they had to discover this universe.
I’marketing team Game Of Thrones was very ingenious in the matter, also. If the series resulting from the book has been able to reach so many people, it is first of all thanks to its original, endearing and heroic characters, but also thanks to an avant-garde and merciless intrigue. Although the series Game Of Thrones is now over, keep on living through many derivative products.
At Betway, it is thus possible to play online slot Game Of Thrones and rediscover the universe of the series. Similarly, video games Game Of Thrones are legion, as well as the classic mugs, T-shirts and other bags.
Another example: the Hobbit. With its endearing characters, its story rich in adventures and its life lessons on courage and friendship, the Hobbit has managed to make an impression and win over all fans of the Lord of the Rings. Here too, derivatives number in the thousands, figurines in board games passing through the comic books and the clothes with the effigy of the Bilbo.
It must be said that the Hobbit has also inspired many video games and fan fiction. The key character of Tolkien’s work has thus been immortalized by the biggest names in cinema, in the same way as Gandalf or Frodo.
Finally, it is impossible to end this section without mentioning the marketing strategy Star Wars. A true monument of cinema, Star Wars always knew how to put the package when it came to advertising. The saga has been around for several decades and has had its fan club for at least as long. With each release of a new opus, it’s a literal invasion of merchandising, mouth-watering trailers and booster shots in all media.
The most successful social networks
In France and around the world, the number 1 social network stay still and always Facebook. However, he is not the only one and he has competition. Despite boasting 2.2 billion active users, Facebook is followed by Twitter, the social network with 280 characters, with its 326 million monthly users. Against all odds, it is LinkedIn which is placed in 3rd position, the best network for professional purposes.
Then comes instagram in 4th position, in full recovery thanks to its real. To end, it is pinterest, the themed network, which is in 5th position.
The marketing strategies of the biggest names in Hollywood and cinema in general are paying off even further these days. Social networks have become an essential tool to promote the release of a film, or even a book or an album, so you might as well use them wisely.