How to build an inbound marketing strategy News-EN
How to build an inbound strategy’inbound marketing ?
There are more and more techniques that allow you to considerably increase your visibility. Among these we find theinbound marketing which does not cease to seduce by its effectiveness.
Inbound marketing, that’It is only a matter of time before it becomes a reality’is ?
Inbound marketing is the opposite way of outbound marketing. In a concrete way, the second technique consists in going towards the customer. Conversely, inbound marketing aims to interest the customer in what you do.
By doing so, you encourage the latter to come to you by himself. This way, you will be able to respond effectively and offer a service corresponding to their request.
What are the important steps to follow to build an inbound marketing strategy ?
To establish this strategy, it will be necessary to rigorously follow three key steps. Every step is important to reach your goal. In fact, every step you take brings you closer to a better customer base.
First step of the inbound strategy’inbound marketing: Generate traffic on the site
L’inbound marketing rests a good referencing. The latter must be effective and natural. To do this, you need to target blogs, social networks, corporate sites, etc.
This method can greatly increase your visibility if you link the right keywords to sites that are well ranked in search engines.
At the same time, you give your structure a platform on which customers can consult information at any time. However, to achieve this goal, it is necessary to make a consistent positioning in the SERPs.
It is also important to know that social networks will have a decisive impact in your inbound marketing strategy. It is therefore channels to use to give more visibility to your products. Thus, do not hesitate to publish content regularly to bring customers to your site.
Step two: Turn traffic into leads
The success of the inbound marketing strategy This is a crucial transformation that must take place. To do this, you must define a clear strategy to make your site attractive to your customers and prospects. Similarly, you must identify how to increase your database. The best way to do this is to use the “call to action” principle.
You must apply this to your website. To do this, diversify the fields present on the platform. You can add new tabs like “games”, “forum”, “FAQ”, newsletter and a dedicated area for premium accounts.
However, it is important to keep the user on the essential. Thus, you could attract new customers through these fields and retain the old ones. You must make every effort to have a connection with those who visit your site.
This way, you can even contact them discreetly to remind them of the new features you have available. It is clear that by applying this strategy, you will very quickly have positive results.
Third stage of the construction of’a marketing strategy’inbound marketing: Turn the prospect into a customer
The important thing in this stage of the inbound strategy’inbound marketing is to do everything possible to achieve your marketing objectives. To do this, you will need to acquire all the necessary technical tools. So you could send emails or SMS.
In fact, all the elements of Marketing Automation can be useful here.
This is very important because it will keep your customers informed about what you offer. They will be regularly informed of discounts and anything that can make the difference with your competitors. You create a strong bond of trust with your customers.
The latter will be reassured by the fact that a follow-up is proposed to them. Here, it is important to make a quality communication to hope for positive results.